steve-rogers-new-york:

dornishjedi:

koubashii:

This fan identified the food Bucky kept in his apartment. 

@steve-rogers-new-york, it is interesting comparing these foods those pre-war Bucky would have known.
<p>
@missjanedoeeyes, oatmeal and plums would have been a hearty breakfast.

I don’t think it would be a stretch to think that the products that Bucky would pick to have in his Bucharest apartment would be ones that were either familiar to him, or in his taste. Below are some equivalent products that Bucky (and Steve) would have known in the 1930s and early 1940s — including brands advertised in period editions of the local Brooklyn newspaper, the Brooklyn Daily Eagle, along with their advertised costs (when available).

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Kolln White Oats
These are a popular German brand of instant oats, typically used in making oatmeal. 

“White oats” is another name for ground oats. Both regular and instant oats were common in 1920s-1940s North America, used not only to make oatmeal, but also in baking and to stretch meals like meatloaf during wartime rationing.

Oats
Common Brands and Costs: Quaker Oats Quick/Regular (20 oz. pkg. 10c), H. O. Quick/Regular Oats (16 oz. pkg. 11c), H. O. Old Fashioned Oats (16 oz. pkg. 10c / 32 oz. pkg. 18c) Ralston Quick (16 oz. pkg. 20c), Ralston Regular (28 oz. pkg. 21c), Ralston Instant (16 oz. pkg. 20c), Morning Glory Rolled Oats (20 oz. pkg. 9c / Large pkg. 20c), Sunnyfield Rolled Oats (20 oz. pkg. 8c).

Other Cereals
During the 1930-1940s there were also a wide range of other breakfast cereals available to customers. Many of these can still be found in 21st century supermarkets.
Common Brands and Costs: Kelloggs: Corn Flakes (6 oz. 5c), Krumbles (9 oz. 11c), Wheat Krispies (8 oz. 12c), Pep (8 oz. 10c), Shredded Wheat (Large 11c), Bran Flakes (8 oz. 10c). Post: Bran Flakes (Large 14c / Small 10c), Grape Nuts (14c), Grapenut Flakes (Large 14c / Small 10c), Grapenut Wheat Meal (13c), Toasties (11 oz. 9c / 6 oz. 5c). Battle Creek: Bran and Figs (12c). Quaker: Crackle (9c), Puffed Rice (11c), Puffed Wheat (10c). River: Puffed White/Brown Rice (7c), Puffed Wheat (6c). Wheaties (8 oz. 11c). H. O.: Force (8 oz. 11c). Sunnyfield: Assorted Cereals (8 ½ oz. 20c), Bran Flakes (8 oz. 7c), Corn Flakes (8 oz. 5c / 11 oz. 7c), Wheat Flakes (8 oz. 8c), Rice Puffs (4 ½ oz. 5c / 8 oz. 10c), Wheat Puffs (4 oz. 4c / 8 oz. 8c), Rice Gems (5 ½ oz. 9c). 

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Almdudler Soda Original
This drink is a popular Austrian carbonated soda drink, in fact it is referred to as the “national drink of Austria”. It is made from apple and grape juice concentrates with added herbal extracts — commonly likened to ginger ale, but with a richer flavour. 

Going on this taste — and one could assume based on the fact he has some that Bucky likes the taste — the closest equivalent in Steve and Bucky’s New York would be a ginger ale, or possible a birch beer, root beer, or sarsaparilla.

Ginger Ale
This was a popular and common drink in 1930s-1940s America. It can be found in many supermarket and magazine advertisement from the period. It is a carbonated ginger based drink (obviously), with a mixture of spices and fruit flavours (often lemon and lime — occasionally pineapple and honey).
Common Brands and Costs: Canada Pale Dry (29 oz. bottle 15c), Hoffman’s Pale Dry (29 oz. bottle 15c), Hoffman’s Amber (29 oz. bottle 15c), Schneider’s Pale Dry (3 28oz. bottles for 25c), Bohack Pale Dry (4 Pt. Bottles for 25c), Seely’s Pale Dry (29 oz. bottle 20c), Golden (29 oz. bottle 20c), Yukon Club (12 oz. bottle 10c), Clicquot Club (12 oz. bottle 14c), C&C (12 oz. bottle 15c), Red Star ($1.64 p/doz.)

Birch Beer
Birch beer has a similar taste to ginger ale. It is made from (usually) birch bark and sap, with other herbal extracts.
Common Brands and Costs: Red Star (15 ½ oz. bottles $1.64 p/doz.), Hoffman’s (29 oz. bottle 15c)

Root Beer
This drink does not appear to have any standard recipe but common ingredients range from vanilla, cherry tree bark/sweet birth bark, licorices root/anise, sarsaparilla root, molasses, and honey.
Common Brands and Costs: Hire’s Root Beer (6 12oz. Bottles for 25c), Red Star (15 ½ oz. bottles $1.64 p/doz.), Hoffman’s (29 oz. bottle 15c), Seely’s (29 oz. Bottle 20c).

Sarsaparilla
Sometimes considered a type of root beer. North American sarsaparilla is not classically made from sarsaparilla plant extract, but from a blend of birch oil and the dried root of the sassafras tree.
Common Brands and Costs: Red Star (15 ½ oz. bottles $1.64 p/doz.), Hoffman’s (29 oz. bottle 15c), Seely’s (29 oz. Bottle 20c).

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Funny Frisch Chipsfrisch Gesalzen
These are a German brand of potato chips, described as “…thinly baked potato chips […] seasoned with a little salt […] baked in the best sunflower oil…”. 

Recipes for potato chips have been present in North America since the 1800s, and sold locally in restaurants and in paper bags. They became mass-produced from the early 1900s in tins, then later (from the 1920s) also in sealed waxed paper bags. Potato chips were a poplar snack food during the 1920s-1940s, as well as an addition to meals — during this period potato chips remained unseasoned. Speakeasies used these salty snacks to boost the sales of alcohol during prohibition. Sales of potato chips were initially stopped for WWII, as they were declared to be ‘nonessential food’, but after lobbying from manufacturers the US War Production Board changed the snacks designation. Following this potato chips saw an increase in sales throughout the war, thanks to the limited availability of sweet snack foods due to the rationing of sugar and chocolate.

Common Brands and Costs: Blue Ribbon (7 oz. pkg. 21c), Sunshine (5 oz. pkg. 15c), Treat Crisps (local business, Treat Company of Brooklyn), Mrs. Japp’s (later Jay’s), Lays, Wise.

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Fritt Karamell Toffee
This is another German product, a soft, creamy caramel toffee bar.

Candy proves more difficult to track than the other items, as it’s a small food item that isn’t as widely advertised in newspapers. As such, we’ll have to fill in the gaps with the information we do have, I’ve put together a few different equivalent products that Bucky may have enjoyed based on him buying the Fritt bars.

Toffee and Caramel
First comparable product would be to look at toffee and caramel available during the 1930s-1940s.

High-to-Mid-End Toffee and Caramel
These are some retailers of caramel and toffee products, ranging from medium to high cost. They would have most likely been out of Bucky and Steve’s price range compared to candy that could be purchased at drugstores and corner shops. Their products do however give us an indication of the types of candy that was available, as I have not easily been about to find out what cheap candy was sold during this period. The boys would have know about these stores, and while their candy (an other products) would have been seen as a luxury, who is to say whether they ever saved up to buy a piece or two as a treat when money allowed.
Loft’s Candy
Loft’s was a high-end New York candy store chain. During the 1920s it was the largest candy retailer in the US, and sold low-cost assortments of candy. It went out of business in the mid-1930s. A pound of Rum and Butter Toffee could be bought for 60c, or as low as 19c on special. Caramels went for 29c a pound, or 24c on special, while milk chocolate caramels were 70c a pound or 39c on special. Cellophane wrapped cream caramels were 24c a pound, and 21c on special.
Loeser’s
Frederick Loeser & Co. was a large Brooklyn department store located at 484 Fulton Street. Here a 12 oz. tin box of Mackintosh Toffee (butter toffee) could be purchased for 50c, or 35c on sale. A tin box of Candy ‘Spanuts’ (small squares of butter toffee with peanuts) cost 49c, and ‘Nucrisp’ (toffee mixed with peanuts) was 39c. Cream caramels sold for 49c a pound, or 39c on sale.
Abraham & Straus
This was another large Brooklyn based department store located in Brooklyn. A&S was located 422 Fulton Street, so in very close proximity to Loeser’s. They sold 2 lbs. of chewy English Toffee for 75c (59c on sale), and 1 lb. bags of Allen’s brand toffee for 39c. Cream caramels were sold for 49c a pound (or 39c on special).

Low-end Toffee and Caramel
On the cheaper-end of the candy trade was the ‘penny candy’. Penny candy was cheap, often at ten to a dozen for a penny, and was sold in shops found around every corner. Though it is hard to find written record of the cheaper everyday versions of toffee and caramel, it would have likely been found in drug stores and corner shops, and at a much more reasonable price than their high-end counterparts found above. This would have been the candy that Bucky and Steve would have been able to afford — while penny candy was priced for children, it was also popular with the working class who had limited funds.

Candy Bars and Other Branded Candy
Another comparable product would be the assortment of candy bars and other branded candy that were sold during this period. Here are a few featuring caramel or toffee that Bucky and Steve would have known. These appear to have ranged from around 5-10c each for bars.

Abba-Zaba:  Taffy candy bars with peanut butter center
Baby Ruth: Peanuts, caramel and chocolate nougat covered in chocolate
Bit-O-Honey: Almond bits embedded in a honey-flavored taffy
Black Cow: Smooth chocolate caramel candy
Brach’s Milk Maid Caramels: Cubes of chewy, creamy caramel (1904: 20c a pound)
Caramel Creams (Goetze’s): Soft, chewy caramel with cream filling
Good News Bar: Caramel and peanuts covered in milk chocolate
Heath Bar:  Toffee covered in milk chocolate
Oh Henry!: Peanuts, caramel, and fudge coated in chocolate
Sky Bar: Caramel, vanilla, peanut and fudge, all covered in milk chocolate
SLO POKE Delicious Caramel: Chewy caramel candy
Snickers: Nougat topped with caramel and peanuts covered in chocolate
Sugar Daddy Delicious Milk Caramel: Moderately hard milk caramel bar
Tootsie Roll: Candy similar to both caramels and taffy, covered in chocolate
Walnettos: Cube of chewy caramel-walnut candy
Zero: Caramel, peanut and almond nougat covered in white fudge

*Brands and prices are pulled from advertisements found in 1930s to mid-1940s issues of the Brooklyn Daily Eagle. This was a real newspaper that was in circulation during Steve and Bucky’s time.

Note: Oh my god, this post took so dang long to make! So much for “Oh I’ll just whip together a follow-up to this super cool post :D” A week, this took a frackin’ week D; I now know so much about 1930s candy…So.Much. There will be a post soon. It will be so sweet [/pun]. Sorrynotsorry.

Image sources: Quaker OatsHoffman’s Pale Dry Ginger AleBlue Ribbon Potato Chips | Bit-O-Honey wrapper.

References